The DuckDuckGo Way!

The privacy focused search engine has reported that it has reached 30 million daily searches on 11th October through twitter. The google competitor says that it took 7 years for them to reach 10 million daily searches, and then 2 years to reach the 20 million daily searches milestone. And now in half a year they have reached 30 million daily searches milestone.

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Privacy has been a major concern when it has come to search engines and social media websites. The Cambridge Analytica controversy has already raised a sense of awareness among the public and websites like DuckDuckGo are really promising. This is what they claim as soon as you land on their page.

  1. We don’t store your personal info.
  2. We don’t follow you around with ads.
  3. We don’t track you. Ever!

According to a Quora post by Gabriel Weinberg, CEO & Founder at DuckDuckGo, DDG claims that they have been in the profitable side since 2014 using the non-tracking business model unlike Google.

DDG does not track users for targeting ads instead it has a keyword – based advertising business model to display ads at the point of each search. This means that when you visit ads through DDG, the ads will not haunt you anywhere else after that.

This year has seen a lot of controversial news over privacy concerns in the internet and looking at DDG’s daily searches growth rate it is totally understood that such privacy centric business models have set a new standard of trust online.

 

Amazon A9 Algorithm

Selling on Amazon: A9 Algorithm and More

One of the most important thing that you should know about Amazon before you start reading this article – “Amazon loves its buyers, it cares about them.”

Google is the most used search engine in the world, you want to know about anything and Google gives you the answer. But the search for products is three times more in Amazon. Sellers ignore Amazon and instead try optimising for selling on google, they are missing a huge opportunity.

People mistake by considering Amazon as an e-commerce store. Amazon is a search engine in itself, the only difference is it does not give you answers to all the search queries. You had like to call it a shopping search engine.

Now, your search for a particular product by just querying its specification, what you see in the results page is the most relevant products that Amazon feels that user will tend to buy.

How do these products show up on the Amazon SERP? Just like Google, Amazon too follows an algorithm, but unlike Google, it follows only one Algorithm. A huge round of applause for the A9 algorithm.

What is the A9 algorithm?

A9.com is a subsidiary of Amazon. You visit their website and the first quote that they mention is “If you have done a search on Amazon, then you have used our search engine.”

It is the A9 algorithm that is responsible to present the most relevant search terms to the users.

One of A9’s tenets is that relevance is in the eye of the customer and we strive to get the best results for our users. Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.

So A9 algorithm basically uses conversion rate, relevance and customer satisfaction to rank products.

Metrics that affect Amazon’s ranking of products –

  1. Sales Rank – It is basically given to the products based on the number of sales they drive. Some of the products are even tagged “Best Seller” by Amazon. Look at the first product in the below image.Screen Shot 2017-07-16 at 2.26.16 PM
  2. Customer Reviews – Bad customer reviews can really be a bad publicity for your product, as well Amazon would not like to sell products with bad reviews to its customers, which in direct may lower your product rank.
  3. Image Size and Quality – The image quality and size of your products matters to the customers, if they are able to see your product images with clarity then they most tend to buy it.
  4. Price – This is actually very analytical and you need to be really intelligent about it. Deciding the price of your products. Any customer would like to buy the same product which is available at a cheaper price. Sellers need to decide a price which can bring them marginal profits as well as satisfy the customer.
  5. Time on page – Amazon keeps track of everything and every customer. It knows where its customer is moving the cursor on a particular page and for how much time a customer is on a product’s page. If a customer is spending more time on your product’s page then they are more likely to buy your product.
  6. Bounce Rate – If a customer visits your page and immediately leaves without taking any actions on it, even navigating on it, then it means the customer has bounced off the page. High bounce rate may affect your product rank.
  7. Exit Rate – How often a customer exits amazon website after viewing your product. High exit rate reduces your product ranking by Amazon.
  8. Relevancy – It depends on a lot of factors:
    • Product Title – Your product title should be short and speak of brand and specifications.
    • Features – The features should be listed down correctly. These are the bullet points you see in the specifications. You need to be very clear about it.
    • Categories & Sub Categories – These should not be ignored while setting up your product. Often people tend to ignore it while setting up their product listings.
    • Keywords – Always insert the most trending keywords for your category. One of the easiest ways is to search for your product on Amazon search bar and it suggests you some terms, those are the most search queries done by consumers.
  9. Order Processing Rate – Your product ranking also depends upon the delivery time, how fast the shipping is being done. A good product rank is dependent on an efficient order processing rate.

Amazon is one of the largest channels in the discussion of online retail and it cannot be ignored as one of the channels to increase your sales. This platform is a go-to marketplace for shoppers and you are losing a lot if you are a retailer and your products are still not listed in it.

Digital Marketing For Real Estate: #1 Introduction.

Do you own a construction company? Or are you looking for selling some space? What have you done till now to advertise about it? The message about what you are selling to reach out to the world, to the right customers who can buy what you are selling, is it reaching to them? What must you have done to advertise your sell? Newspaper, magazines, asking your salesman to stand in front of a random mall and distribute brochures to people, you must have also tried to advertise on the local tv channel. Well, all of these are cost taking and the audience that you are targeting is a wide range, I mean you are even targeting people who do not want to buy your sell. So what is the best way that you can do to target the right audience at much cheaper spend?

Digital Marketing Vs. Real Estate

Digital marketing has revolutionised the real estate industry in a specific way. The buyers are looking for more options during their research and it has helped them in a significant way. According to digital vidya, about 92%of the buyers use the internet at some point for their home search and 42% of all the home buyers have used the internet as the first step in their home search. So you are actually losing a lot of your leads if you are not in for digital marketing.

There is a lot of scope for the realtors out there to come out of their conventional way of advertising and adopt this sophisticated way in order to produce more leads. Looking at the ROI perspective you can measure your every rupee spend.

Strategy That You Can Adopt

Website

Your website defines your business. It is the face of your business and plays a very important factor to attract leads. It should be as appealing as it can be and at the same time, it should be informative. Your call to actions need to be specific and should direct in the right direction. All your marketing will go to scrap if your website is not right. Your User Interface should be as easy and interactive as it can be. Also, your website needs to be mobile friendly. Now, its the age of mobile. You can access the internet whenever and wherever you want.

Branding of Your Website

Since you have created a face, now you have to show it to your audience. Start writing blogs which can educate your audience about the real estate. Your blog can be titled as “How to Search for the house of your Dreams?”. The more the people like it, the more they visit back to your website, and the more customer following you get.  These customers will also help you in wording by either word of mouth or by sharing on the social media sites.

Search Engine Optimisation

Your Search engine optimisation should be perfect. Gone are the days when SEO depended mainly on the specific set of keywords, now it all depends upon the nature of the website, user experience with your website, your web page loading speed, also of the content that you are sharing in your website is duplicate or original. Apart from these, you need to have a separate SEO strategy.

Social Media Marketing

Share your content on the social media sites. Have you heard of digital storytelling? Make interesting videos which talk about their brand. Instead of posting a big content in the social media sites, show informative videos about your brand to your followers.

Search Engine Marketing

When we talk about Search Engine, people only talk about Google. According to statistics after google, bing and yahoo have an equal share in the search engine. It is important to adapt to all the search engines to change the users to leads to customers.

RE vs.Dm
Infographic on ‘Digital Marketing for Real Estate’

I will be coming up with more statistics and research on this topic. Better stay tuned to my blog.

Ad Scheduling: How Digital Marketers Sometimes Tend to Ignore It!

It is a lot common that people who are using Adwords or Bing ads or even Yahoo Gemini for their business tend to forget updating the ad scheduling for their campaigns time to time. It is very important for businesses to analyse that on what day and what part of the day their audience tend to buy or engage with their website the most.

It depends, the ad scheduling for different businesses cannot be the same. Suppose if I were a digital marketing agency, just because my audiences would be either some executives or employees of other businesses seeking out for digital marketing agency, I would avoid advertising on the weekends and rather spend more on week days, so that my ads show up most of the time. Even If I would look at the day parting I would see that the major traffic would be between 9 am to 5 pm. Or if you are an online grocery store, your website traffic could be high at the starting of the week, a Sunday or Monday, just when the house owners think that they need to replenish their grocery stock again for the week.

These are just examples but what every digital marketer could do is check on what days and what part of the day the traffic on their website is high. Ad scheduling can help you distribute your budget into profitable parts of the day.

So, start your week with some research on hour of the day. Know when your sales are high. Create a a perfect ad scheduling plan for your business.

Best Tools for PPC

Paid search has become an important aspect of marketing/sales for brands. If any user is searching on search engines for anything related to your brand, they are mostly doing it with a purchasing intent. Now, it has become a challenge for search engine experts to target each and every potential customer searching for products of brands for which they manage Search Marketing. With tech innovations, the options for advertisers is increasing and they are spending more time on creating strategies. As a Paid Search expert it is important that you are efficient in managing Google AdWords, Google Analytics and Bing Ads, but there are other tools that can add a competitive edge.

AdWords itself has some very useful tools integrated, such as the keyword planner, display planner and Ad Preview and Diagnosis. But these 5 tools listed below will create an extra advantage over your competitors.

1. keywordtool.io

The tool will ask for an initial keyword input and use the Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. The keywords suggested through Google Autocomplete feature are the search terms that the users are frequently searching for. The free version of this provides with 750+ keyword suggestions but you will need the pro version to get the competitive analysis of each keyword. The pro version starts from $48/month.

2. Ubersuggest

Ubersuggest is a completely free tool and you can use the tool as much as you want, there will be no limitations. This tool has been used by marketers for SEO and PPC purpose.

The added feature of this tool is that it will help you with saving negative keywords also. You can download the report in excel.

3. AnswerThePublic

Answer the Public is a very informative tool. It can provide you with most relatable questions as search terms for the brand as well as long tail keywords. This tool can be mostly focused on understanding the pattern of search queries which can be helpful in tailoring your ads.

4. SpyFu

I would say that it is the best competitor analysis tool that I have used ever. Spyfu’s USP is the long history of AdWords data of competitors that it stores. It can tell you how your competitors have been changing Ad strategies over time. It provides you with SEO research, PPC research as well as the keyword research.

It is not a free tool and the basic package starts from $33/month.

5. SEMrush

SEMrush is an important tool for competitor analysis for paid and organic search. Three main things that it can do is –

  • Provide the domain ranking for each keyword.

  • It is easy to compare desktop data vs mobile data

  • It also provides better insights into competitors best performing product ads.

SEMrush is not a free tool, and the basic price starts from $99.95/month.