Tag: Paid Search

#TVMClassRoom: All About Paid Search Metrics

Here are a list of some common and main Paid Search metrics and their definition that you would like to know about before starting your paid ads, everything here will be with respect to Google Adwords as it is the most commonly used paid search platform. Impressions When your ad gets displayed on the Search

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#TVMClassRoom: What is Paid Search?

Search Engine Marketing is a type of digital marketing which promotes websites and increases visibility on the search engines. The most commonly used search engines, on which SEM can be done are Google Bing Yahoo Search Engine Marketing can be further subdivided into Search Engine Optimisation (SEO) and Paid Search. Paid Search marketing means you

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