You are running brand campaigns for a client, and having a positive ROI on it already, but you think the costs for the campaigns are higher than what you expected since it is a brand campaign. What would you check… Read More ›
Google has decided to remove its two automated bidding strategies – Target Search Page Location & Target Outranking Share in late June. It has also announced that all the campaigns that have been using these strategies will be automatically migrated… Read More ›
Conversion Rate or CVR is the number of conversions received per ad interaction in percentage. CVR = conversions/ad interactions Ex: If you have received 50 conversions for 1000 clicks, then your CVR will be 5%.