Doctor, Banker, Software Professional – Self explanatory professions do not need any elaboration. But when someone has never heard of PPC, the response is somewhat the same – “Whats That?” And I always end up explaining my friends that If a time… Read More ›
google ads metrics
Conversion Rate or CVR is the number of conversions received per ad interaction in percentage. CVR = conversions/ad interactions Ex: If you have received 50 conversions for 1000 clicks, then your CVR will be 5%.
Average position is a metric that describes the rank of your ads against other ads. This rank determines in which order ads appear on the page. You can check the average position of your ads in the avg. Pos. column.