You are running brand campaigns for a client, and having a positive ROI on it already, but you think the costs for the campaigns are higher than what you expected since it is a brand campaign. What would you check… Read More ›
google ads blog
Google Ads to remove two automated bidding strategies late June
Google has decided to remove its two automated bidding strategies – Target Search Page Location & Target Outranking Share in late June. It has also announced that all the campaigns that have been using these strategies will be automatically migrated… Read More ›
Life Of a PPC Specialist!
Doctor, Banker, Software Professional – Self explanatory professions do not need any elaboration. But when someone has never heard of PPC, the response is somewhat the same – “Whats That?” And I always end up explaining my friends that If a time… Read More ›
Click Share
Click share is the percentage of clicks your ads receive compared to the total number of clicks it can get. It is similar to impression Share. You can use the click share metric to understand where you have potential to… Read More ›
Conversion Rate
Conversion Rate or CVR is the number of conversions received per ad interaction in percentage. CVR = conversions/ad interactions Ex: If you have received 50 conversions for 1000 clicks, then your CVR will be 5%.