email marketing

Cost

Cost is the total spend you have incurred for a specific period of time. The amount that Adwords charges when the users click your ad. You can monitor your day wise spend, as well as on any timely basis on… Read More ›

Impression

When your ad gets displayed on the Search Engine Results Page (SERP) it is called an impression. Impression is counted each time your ads show on Google search engine result page or any other site on the Google network.