email marketing

Impression Share

Impression share (IS) is the percentage of impressions your ads receive compared to the total number of impressions it can get. Impressions Share = impressions / total eligible impressions Eligible Impressions is an estimation made using various factors such as… Read More ›

Conversion Value

When you set conversion tracking you can assign a value to all conversions for a certain action. If you assign values to your conversions, you’ll be able to see the total value driven by your advertising across different conversions, rather… Read More ›


An action that is counted when the users visits your website by clicking on your ad and takes action that is defined valuable by you. It can be a purchase order or calls to your business.