IS loss (Budget) tells us how much eligible impressions you are losing because of poor budget. Lets say your IS Loss (Budget) is 25%, this means that in 25% of the searches your ads have not been shown to your… Read More ›
Cost per acquisition or CPA determines the how much an advertiser is paying for a particular order, transaction or acquisition. CPA = Cost/Conversion
An action that is counted when the users visits your website by clicking on your ad and takes action that is defined valuable by you. It can be a purchase order or calls to your business.