What is Paid Search?

Search Engine Marketing is a type of digital marketing which promotes websites and increases visibility on the search engines. The most commonly used search engines, on which SEM can be done are

  1. Google
  2. Bing
  3. Yahoo

Search Engine Marketing can be further subdivided into Search Engine Optimisation (SEO) and Paid Search.

Paid Search marketing is a type of online advertising in which you have to target your ads to users primarily through keywords.

As an advertiser, you are creating and publishing these ads through tools that are provided by these search engines. These can be

  1. Google Adwords
  2. Bing Ads
  3. Yahoo Gemini

These search engines, and most importantly Google have specific rules and policies, which when followed will let your ads show up on the Search Engine Results Page (SERP).

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Here is short video to explain you about what is search engine marketing?