Click Share

Click share is the percentage of clicks your ads receive compared to the total number of clicks it can get.

It is similar to impression Share. You can use the click share metric to understand where you have potential to capture even more clicks.

For example, if you received 60 clicks, and your click share is 60%, then it’s estimated that there were another 40 clicks that you could have received if you had more extensions, higher bids, higher budgets or, in the case of Shopping campaigns, if you showed more products for search queries.