The DuckDuckGo Way!

The privacy focused search engine has reported that it has reached 30 million daily searches on 11th October through twitter. The google competitor says that it took 7 years for them to reach 10 million daily searches, and then 2 years to reach the 20 million daily searches milestone. And now in half a year they have reached 30 million daily searches milestone.

Screen Shot 2018-10-14 at 11.57.23 AM

Privacy has been a major concern when it has come to search engines and social media websites. The Cambridge Analytica controversy has already raised a sense of awareness among the public and websites like DuckDuckGo are really promising. This is what they claim as soon as you land on their page.

  1. We don’t store your personal info.
  2. We don’t follow you around with ads.
  3. We don’t track you. Ever!

According to a Quora post by Gabriel Weinberg, CEO & Founder at DuckDuckGo, DDG claims that they have been in the profitable side since 2014 using the non-tracking business model unlike Google.

DDG does not track users for targeting ads instead it has a keyword – based advertising business model to display ads at the point of each search. This means that when you visit ads through DDG, the ads will not haunt you anywhere else after that.

This year has seen a lot of controversial news over privacy concerns in the internet and looking at DDG’s daily searches growth rate it is totally understood that such privacy centric business models have set a new standard of trust online.

 

Ad Scheduling: How Digital Marketers Sometimes Tend to Ignore It!

It is a lot common that people who are using Adwords or Bing ads or even Yahoo Gemini for their business tend to forget updating the ad scheduling for their campaigns time to time. It is very important for businesses to analyse that on what day and what part of the day their audience tend to buy or engage with their website the most.

It depends, the ad scheduling for different businesses cannot be the same. Suppose if I were a digital marketing agency, just because my audiences would be either some executives or employees of other businesses seeking out for digital marketing agency, I would avoid advertising on the weekends and rather spend more on week days, so that my ads show up most of the time. Even If I would look at the day parting I would see that the major traffic would be between 9 am to 5 pm. Or if you are an online grocery store, your website traffic could be high at the starting of the week, a Sunday or Monday, just when the house owners think that they need to replenish their grocery stock again for the week.

These are just examples but what every digital marketer could do is check on what days and what part of the day the traffic on their website is high. Ad scheduling can help you distribute your budget into profitable parts of the day.

So, start your week with some research on hour of the day. Know when your sales are high. Create a a perfect ad scheduling plan for your business.

Best Tools for PPC

Paid search has become an important aspect of marketing/sales for brands. If any user is searching on search engines for anything related to your brand, they are mostly doing it with a purchasing intent. Now, it has become a challenge for search engine experts to target each and every potential customer searching for products of brands for which they manage Search Marketing. With tech innovations, the options for advertisers is increasing and they are spending more time on creating strategies. As a Paid Search expert it is important that you are efficient in managing Google AdWords, Google Analytics and Bing Ads, but there are other tools that can add a competitive edge.

AdWords itself has some very useful tools integrated, such as the keyword planner, display planner and Ad Preview and Diagnosis. But these 5 tools listed below will create an extra advantage over your competitors.

1. keywordtool.io

The tool will ask for an initial keyword input and use the Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. The keywords suggested through Google Autocomplete feature are the search terms that the users are frequently searching for. The free version of this provides with 750+ keyword suggestions but you will need the pro version to get the competitive analysis of each keyword. The pro version starts from $48/month.

2. Ubersuggest

Ubersuggest is a completely free tool and you can use the tool as much as you want, there will be no limitations. This tool has been used by marketers for SEO and PPC purpose.

The added feature of this tool is that it will help you with saving negative keywords also. You can download the report in excel.

3. AnswerThePublic

Answer the Public is a very informative tool. It can provide you with most relatable questions as search terms for the brand as well as long tail keywords. This tool can be mostly focused on understanding the pattern of search queries which can be helpful in tailoring your ads.

4. SpyFu

I would say that it is the best competitor analysis tool that I have used ever. Spyfu’s USP is the long history of AdWords data of competitors that it stores. It can tell you how your competitors have been changing Ad strategies over time. It provides you with SEO research, PPC research as well as the keyword research.

It is not a free tool and the basic package starts from $33/month.

5. SEMrush

SEMrush is an important tool for competitor analysis for paid and organic search. Three main things that it can do is –

  • Provide the domain ranking for each keyword.

  • It is easy to compare desktop data vs mobile data

  • It also provides better insights into competitors best performing product ads.

SEMrush is not a free tool, and the basic price starts from $99.95/month.

What is the difference between Search Engine Friendly and Search Engine Optimised Pages?

People frequently ask this question that what is the difference between search engine friendly and search engine optimised pages. They are often confused between the friendly and optimised part. I brought this topic up today because at one time even I had the similar doubt. So let us discuss it on this blog.

Before I answer your question, I would rather start by clearing one small doubt which many developers and digital marketers have at the initial phase,

“Are WordPress sites search engine optimised or search engine friendly from the beginning?”

I had say that the WordPress sites are automatically search engine friendly from the beginning. Search engine friendly meaning that they get themselves found on the organic SERP for the perfect query. But you need to optimise it further to be on the top results in the organic SERP. So that is the basic difference, search engine friendly lets your website be visible on the organic SERP, but it takes a lot of search engine optimisation to get it to the top results of organic SERP.

Remember, being found on the organic SERP is different than being found on the top results of organic SERP. So let us answer your question,

What is the difference between Search Engine Friendly and Search Engine Optimisation?

Search engine friendly is basically what you do with your website at the beginning phase. When you are building a new website, its design, its back-end coding, images and other elements should serve the purpose of indexing on the search engine. But letting it survive among others on the organic SERP depends on your search engine optimisation. SEO is the process of developing or improving the traffic volume for your website through an organic search result.

When you are creating your own website you will make sure that all pages contain unique content, search engine friendly ensures that. But Search engine optimisation ensures that the content on the pages is optimised for rankings and conversion.

Search engine friendly is the initial step for any developer who is developing a website. In fact, many digital marketers start their SEO campaigns by making sure that the website first is search engine friendly. Only after ensuring that you can start the process of optimisation.

Creating a search engine friendly site from the beginning will save a lot of time, energy and money and even you don’t have to curse the developer for making such a gross website. It will only ensure that you are ready to promote your website as soon as it is rolled out and you only have to optimise it to make it look the best on the organic SERP.