Category: PPC

#TVMClassRoom: All About Paid Search Metrics

Here are a list of some common and main Paid Search metrics and their definition that you would like to know about before starting your paid ads, everything here will be with respect to Google Adwords as it is the most commonly used paid search platform. Impressions When your ad gets displayed on the Search

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#TVMClassRoom: What is Paid Search?

Search Engine Marketing is a type of digital marketing which promotes websites and increases visibility on the search engines. The most commonly used search engines, on which SEM can be done are Google Bing Yahoo Search Engine Marketing can be further subdivided into Search Engine Optimisation (SEO) and Paid Search. Paid Search marketing means you

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Digital Marketing For Real Estate: #1 Introduction.

Do you own a construction company? Or are you looking for selling some space? What have you done till now to advertise about it? The message about what you are selling to reach out to the world, to the right customers who can buy what you are selling, is it reaching to them? What must

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Life Of a PPC Specialist!

Note: It only occurred in my mind to write this when my girlfriendĀ asked me – “What do I do for a Living”, and after hearing me she asked – “What’s that?” Doctor, Banker, Software Professional – Self explanatory professions do not need any elaboration. But when someone has never heard of PPC, the response is

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