The DuckDuckGo Way!

The privacy focused search engine has reported that it has reached 30 million daily searches on 11th October through twitter. The google competitor says that it took 7 years for them to reach 10 million daily searches, and then 2 years to reach the 20 million daily searches milestone. And now in half a year they have reached 30 million daily searches milestone.

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Privacy has been a major concern when it has come to search engines and social media websites. The Cambridge Analytica controversy has already raised a sense of awareness among the public and websites like DuckDuckGo are really promising. This is what they claim as soon as you land on their page.

  1. We don’t store your personal info.
  2. We don’t follow you around with ads.
  3. We don’t track you. Ever!

According to a Quora post by Gabriel Weinberg, CEO & Founder at DuckDuckGo, DDG claims that they have been in the profitable side since 2014 using the non-tracking business model unlike Google.

DDG does not track users for targeting ads instead it has a keyword – based advertising business model to display ads at the point of each search. This means that when you visit ads through DDG, the ads will not haunt you anywhere else after that.

This year has seen a lot of controversial news over privacy concerns in the internet and looking at DDG’s daily searches growth rate it is totally understood that such privacy centric business models have set a new standard of trust online.

 

Amazon A9 Algorithm

Selling on Amazon: A9 Algorithm and More

One of the most important thing that you should know about Amazon before you start reading this article – “Amazon loves its buyers, it cares about them.”

Google is the most used search engine in the world, you want to know about anything and Google gives you the answer. But the search for products is three times more in Amazon. Sellers ignore Amazon and instead try optimising for selling on google, they are missing a huge opportunity.

People mistake by considering Amazon as an e-commerce store. Amazon is a search engine in itself, the only difference is it does not give you answers to all the search queries. You had like to call it a shopping search engine.

Now, your search for a particular product by just querying its specification, what you see in the results page is the most relevant products that Amazon feels that user will tend to buy.

How do these products show up on the Amazon SERP? Just like Google, Amazon too follows an algorithm, but unlike Google, it follows only one Algorithm. A huge round of applause for the A9 algorithm.

What is the A9 algorithm?

A9.com is a subsidiary of Amazon. You visit their website and the first quote that they mention is “If you have done a search on Amazon, then you have used our search engine.”

It is the A9 algorithm that is responsible to present the most relevant search terms to the users.

One of A9’s tenets is that relevance is in the eye of the customer and we strive to get the best results for our users. Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.

So A9 algorithm basically uses conversion rate, relevance and customer satisfaction to rank products.

Metrics that affect Amazon’s ranking of products –

  1. Sales Rank – It is basically given to the products based on the number of sales they drive. Some of the products are even tagged “Best Seller” by Amazon. Look at the first product in the below image.Screen Shot 2017-07-16 at 2.26.16 PM
  2. Customer Reviews – Bad customer reviews can really be a bad publicity for your product, as well Amazon would not like to sell products with bad reviews to its customers, which in direct may lower your product rank.
  3. Image Size and Quality – The image quality and size of your products matters to the customers, if they are able to see your product images with clarity then they most tend to buy it.
  4. Price – This is actually very analytical and you need to be really intelligent about it. Deciding the price of your products. Any customer would like to buy the same product which is available at a cheaper price. Sellers need to decide a price which can bring them marginal profits as well as satisfy the customer.
  5. Time on page – Amazon keeps track of everything and every customer. It knows where its customer is moving the cursor on a particular page and for how much time a customer is on a product’s page. If a customer is spending more time on your product’s page then they are more likely to buy your product.
  6. Bounce Rate – If a customer visits your page and immediately leaves without taking any actions on it, even navigating on it, then it means the customer has bounced off the page. High bounce rate may affect your product rank.
  7. Exit Rate – How often a customer exits amazon website after viewing your product. High exit rate reduces your product ranking by Amazon.
  8. Relevancy – It depends on a lot of factors:
    • Product Title – Your product title should be short and speak of brand and specifications.
    • Features – The features should be listed down correctly. These are the bullet points you see in the specifications. You need to be very clear about it.
    • Categories & Sub Categories – These should not be ignored while setting up your product. Often people tend to ignore it while setting up their product listings.
    • Keywords – Always insert the most trending keywords for your category. One of the easiest ways is to search for your product on Amazon search bar and it suggests you some terms, those are the most search queries done by consumers.
  9. Order Processing Rate – Your product ranking also depends upon the delivery time, how fast the shipping is being done. A good product rank is dependent on an efficient order processing rate.

Amazon is one of the largest channels in the discussion of online retail and it cannot be ignored as one of the channels to increase your sales. This platform is a go-to marketplace for shoppers and you are losing a lot if you are a retailer and your products are still not listed in it.

Digital Marketing For Real Estate: #1 Introduction.

Do you own a construction company? Or are you looking for selling some space? What have you done till now to advertise about it? The message about what you are selling to reach out to the world, to the right customers who can buy what you are selling, is it reaching to them? What must you have done to advertise your sell? Newspaper, magazines, asking your salesman to stand in front of a random mall and distribute brochures to people, you must have also tried to advertise on the local tv channel. Well, all of these are cost taking and the audience that you are targeting is a wide range, I mean you are even targeting people who do not want to buy your sell. So what is the best way that you can do to target the right audience at much cheaper spend?

Digital Marketing Vs. Real Estate

Digital marketing has revolutionised the real estate industry in a specific way. The buyers are looking for more options during their research and it has helped them in a significant way. According to digital vidya, about 92%of the buyers use the internet at some point for their home search and 42% of all the home buyers have used the internet as the first step in their home search. So you are actually losing a lot of your leads if you are not in for digital marketing.

There is a lot of scope for the realtors out there to come out of their conventional way of advertising and adopt this sophisticated way in order to produce more leads. Looking at the ROI perspective you can measure your every rupee spend.

Strategy That You Can Adopt

Website

Your website defines your business. It is the face of your business and plays a very important factor to attract leads. It should be as appealing as it can be and at the same time, it should be informative. Your call to actions need to be specific and should direct in the right direction. All your marketing will go to scrap if your website is not right. Your User Interface should be as easy and interactive as it can be. Also, your website needs to be mobile friendly. Now, its the age of mobile. You can access the internet whenever and wherever you want.

Branding of Your Website

Since you have created a face, now you have to show it to your audience. Start writing blogs which can educate your audience about the real estate. Your blog can be titled as “How to Search for the house of your Dreams?”. The more the people like it, the more they visit back to your website, and the more customer following you get.  These customers will also help you in wording by either word of mouth or by sharing on the social media sites.

Search Engine Optimisation

Your Search engine optimisation should be perfect. Gone are the days when SEO depended mainly on the specific set of keywords, now it all depends upon the nature of the website, user experience with your website, your web page loading speed, also of the content that you are sharing in your website is duplicate or original. Apart from these, you need to have a separate SEO strategy.

Social Media Marketing

Share your content on the social media sites. Have you heard of digital storytelling? Make interesting videos which talk about their brand. Instead of posting a big content in the social media sites, show informative videos about your brand to your followers.

Search Engine Marketing

When we talk about Search Engine, people only talk about Google. According to statistics after google, bing and yahoo have an equal share in the search engine. It is important to adapt to all the search engines to change the users to leads to customers.

RE vs.Dm
Infographic on ‘Digital Marketing for Real Estate’

I will be coming up with more statistics and research on this topic. Better stay tuned to my blog.

4 common mistakes that you do to get likes on you Facebook page

You are a local business owner and you have started a Facebook page for your new business. The next thing that you do is find out ways to get likes for your page.

So, in this blog I am going to throw some light on…

4 Common mistakes that business owners do to get likes on their Facebook page.

First Mistake that you do – Invite your friends to like the page and ask them to invite their friends. Now if you are a e – commerce business then this action may be relevant. But if you are a Digital Marketing Agency and you are inviting your friends to like your Facebook page, it is not doing much good for your business as it is not the relevant audience for your business. You need to target those who are interested in digital marketing and certain businesses that need digital marketing.

Second Mistake that you do – Shake hands with click farms. The greatest blunder that you can do in life is approach the click farms. Click farms get you likes from those Facebook profiles that are unfortunately of no use for your business. Your relevant audiences gets diluted. Click farms also allow fake profiles to like your ads and pages which is very unhygienic for your business page.

Third Mistake that you do – You have no idea about the Facebook business manager. I strongly accept that you can run paid ads, target audience through the options that are provided on you Facebook page. But Facebook business manager is a different level to manage your ads, business promotions and get the relevant audience for your business.

Fourth Mistake that you do – Target audience uniquely based on interests. Yes its a good practice but its not totally right and it can lead into getting robots liking your page. Now suppose for your Digital Marketing Facebook Page you are targeting audience that have specific interest in “digital marketing”, then Facebook shows your sponsored ads to the fake accounts also which have listed or liked their interests in “digital marketing”. This way your ad reach to the right audience is getting diluted.

Using the right audience list can help reduce fake likes?

Now the fourth mistake that I have mentioned before is not totally wrong. But it can be totally right if we also concentrate on remarketing, custom audience and look – a – like audience.

1. Remarketing can help you in targeting audience that have already visited your website. This way there is a least chance that you would have a fake profile or a robot liking your page or ads. The click trough rate of your ad increases and the authenticity of users visiting your website, page and ads increases.

2. Custom audience can be created from using the audience email lists and phone numbers from your database. This way the likes generated are original, no fake profiles involved as they are totally picked up from your database and consists of that audience that have already had interaction with your brand.

3. Look – A – Like audience can be used to target new people who have any similarity with the custom audiences. This way you can increase the fan following for your brands which are real and authentic. Well, if your fans are original so will their friends be. So target people who like your page and their friends, and this setting is clearly available when you are optimising your ads for your promotions.

All these options are available on Facebook business manager and you can help yourself as it is easily understandable.

Vodka with Vishall – Ep1

Well I had one of the most delicious shawarma today and met these two wonderful entrepreneurs , Bharat and Srinath. Owners of the Chote Miyan Group which has three subsidiaries under it – The Continental Kitchen, Malgudi Tiffin Center and Chote Miyan kababs.

Well, how they started up is quite interesting and which of course I am not going to share here, because vodka with vishall is all about marketing stories. So when I asked them that what marketing strategy they had used to get audience for their brand? Here is what they said –

“Nothing much! What we wanted was a means to taste our food to people, so that they could remain our customers forever. We had the option of social media promotions, but we din’t opt for it at the initial stage, because it wouldn’t help us make people taste our food, it would only help to create an awareness about our brand. So we used the food delivery app as our main source of marketing strategy. We sold our food at INR 35, which was comparatively cheaper than all the other food listed by other eateries in the app. When people find food at less price, most of them get attracted to it and would not bother to experiment, and when people love the taste of it, they order it again. We ran this offer for 21 days – Food@35. It helped us, because the customers returned, even when we started selling at our original price, which was 4x the offer price.

Now, since our sale has increased, and we got pretty good reviews from our existing customers, we are thinking of expanding our marketing strategy to social media.”

Well, that was a pretty awesome chat with them. When the product is good, no matter what, people would buy it, they just have to experience your product once.