Ad Rank

Ad Rank is a value that determines your ad position or whether your ads will show at all. Ad Rank is calculated using various factors such as:

  1. Your bid amount
  2. Ad Quality
  3. Expected CTR
  4. ad relevance
  5. landing page experience
  6. Ad rank thresholds
  7. Context of person’s search (location, device, time, etc.)
  8. Your ad formats

Your actual CPC is calculated based on your Ad Rank, competition from other advertisers, and the Ad Rank thresholds your ad must meet.