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Google Ads: Lead Form Extension

Google has recently rolled out the beta version for lead form extension.

Users can tap on the call-to-action button and submit a form using the information which can be pre – populated from their google account.

Users who are signed in to their Google account can tap a call-to-action such as “Get quote” or “Apply now” directly from your lead form extension. They’ll reach a Google-hosted form already pre-populated with their contact information, so they can submit the form with a single tap. From their initial search to form submission, it only takes a few seconds for customers to connect with your business.

Google Ads

Google has also announced the criteria for ads to have lead form extension. None of your ads should contain:

  • Adult-oriented content
  • Alcohol-related content
  • Gambling-related content
  • Healthcare and medicines
  • Political content

For more information regrading lead form extension visit the Google Help Centre

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