Google Ads to remove two automated bidding strategies late June

Google has decided to remove its two automated bidding strategies – Target Search Page Location & Target Outranking Share in late June.

It has also announced that all the campaigns that have been using these strategies will be automatically migrated to Target Impression Share which was introduced in November 2018

Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Impression Share.

Starting in late June, advertisers will no longer be able to add new Target Search Page Location or Target Outranking Share bid strategies. Later this year, existing campaigns still using these strategies will automatically be migrated to the Target Impression Share strategy based on previous target locations and historical impression share.

Sagar Shah, Product Manager, Google Ads

Since google has already announced this change. It would be smart of campaign managers to migrate their existing campaigns to Target Impression Share strategy themselves, rather than wait for google ads to automatically get it done.



Categories: AdWords, Digital Marketing, Digital Marketing News, Search Marketing

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