Doctor, Banker, Software Professional – Self explanatory professions do not need any elaboration. But when someone has never heard of PPC, the response is somewhat the same – “Whats That?” And I always end up explaining my friends that If a time comes in their life that they decide to start an online e-commerce store, they would desperately need me!
What makes us so unique is that we play a very important role when it comes to how much money a company can make. Money – Makers, yeah! You can call us that!
What is PPC?
Paid Search Marketing or Pay Per Click (PPC) is a way of online marketing where advertisers pay a specific amount each time when their ads get clicked. They bid on Keywords to get their ad show up in required placements on the search engine pages, paying them amount each time when the ads get clicked.
Life of a PPC specialist
So basically, this is what we do everyday.
Checking Emails, answer client related queries.
Setting up new campaigns, monitoring the old ones, analysing the keywords and optimising them, controlling the client’s spend, increasing their revenues and orders, engaging the users to convert.
Getting updated – reading blogs, magazines and latest trends.
We have special traits which makes us different from other species, critical thinkers and whatever decisions we make should be clear, rational, open-minded, and informed by evidence. We are good at Mathematics. Daily calculations, observing the trends, increase and decrease the bids, how much I bid on which device, how much can give me a safe margin, our calculations should always be right and it always saves the day. We have high tolerance for change and stress. We need to be always up to date with the latest trends going on in the market because in this industry there is always something new coming up now and then, new rules, new features, new theories and this requires flexibility, tolerance and an ability to remain calm.
We don’t have specific set of working hours, because if you had set up working hour for us, we would probably end up working more than that. As the day in the office starts, first thing what we check is the mails, and after caffeinating ourselves, we settle up and reply to those mails.
Routine can be hectic, but it is never boring. I personally feel it addictive. And if you are looking forward to join this line of professions, then this is a great choice!!!