Facebook: Relevance Score to be Replaced with 3 New Metrics

Starting April 30, 2019 the Relevance Score metrics will no longer be available. It is being replaced with 3 new metrics – Qulaity Ranking, Engagement Rate Ranking and Conversion Rate Ranking, which according them will help to better dignose whether the ads are relevant to the audience.

Quality Ranking explains the quality of your ads compared to other ads competing for the same audience.

Engagement Rate Ranking explains how your ad’s expected engagement compared to ads competing for the same audience.

Conversion Rate Ranking explains how your ad’s expected conversion rate compared to other ads with same optimisation goals competing for the same audience.

In addition to relevance score Facebook is shuttering six other ad metrics next month.

  • Offers Saved
  • Cost Per Offers Saved
  • Messaging Replies
  • Cost Per Messaging Replies
  • Mobile App Purchase ROAS
  • Web Purchase ROAS

Facebook is introducing new metrics that will aggregate data from the shuttered metrics.



Categories: Digital Marketing, Facebook, Social, Social Media, Social Media Marketing

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